Treeconomics: extolling the benefits of trees and their contribution to the environment, human health, and well-being. The concept is particularly well suited to urban areas, respiratory health, shared community spaces, and also to the corporate rationale of return on investment. Research into the value of tree planting is that any costs in planting and maintaining a tree are greatly outweighed by the improvements in air and water quality.

Economic logic elevates urban forestry so that is considered by more companies and city councils. Indeed, London has planted 20,000 new trees in the last seven years.

Afforesting green areas or planting trees in previously cemented or asphalted areas bring a wealth of ecosystem services. One major and readily monetisable service of trees is carbon sequestration. The carbon capture benefits can encourage businesses and public sector authorities to maintain and further develop their tree populations and value these as assets, whilst also having the opportunity to promote the trees’ environmental benefits, as well as health benefits, and aesthetics.

When companies and city councils turn brown fields and cemented parts of cities into pleasant trees, it brings a breath of fresh air to local people.