Often environmental campaigners use shock tactics to alert people to the destruction of Earth’s ecosystems.
Although an oft-used, and maybe exhausted tactic, brutal images are memorable. Graphic design can do this beautifully, and with a different level of pathos than photography. One of India’s first and forerunning environmental publications, Sanctuary Asia commissioned graphic designer Ganesh Prasad Acharya to visually convey deforestation’s destruction resulting in habitat loss. Sanctuary Asia has published some stunning and simple environmental graphic design like their national campaign to protect the tiger.
These decapitated deforestation images are gruesome and brutal, but they raise awareness of the often unseen casualties of deforestation around the world. Their slogan is simple, “When the wood goes, wildlife goes” which drives home the point of habitat loss made by these macabre images. Rainforests contain as much as 80% of the world’s biodiversity, so their rapid destruction in tropical nations is a serious problem from the world’s ecosystem health.
Social ads that concern animal issues are meant to shock us and perhaps even convince us to change our destructive ways of life. The ads encourage us to see the destruction of wildlife habitats as nothing less than the murder of all its native fauna.