If we're really going to solve this climate change mess, it's going to have to make economic sense. i just don't see governments and businesses getting on board otherwise. Reports like this suggest that it is indeed possible to make money and be environmentally responsible. Now businesses - buy in!
"We can combine economic growth and climate responsibility," Stern said at a pre-publication press briefing. "The key is fostering the right investment, making it profitable to the private sector."