I really like this video from Kew Gardens. A really nice example of communicating about climate change. For many reasons.
It's interesting! It gives an insight into the way science works, why it might matter, the complex way in which climate change might impact each and everyone of us through supply chains. And, it is hopeful about the potential for adaptation.
But possibly even more important: coffee matters to people. Every day. Reports about melting ice sheets, burning rainforests, and dried up river beds may be too remote, too dramatic, to really hit home. But bad coffee in the morning? What can we do to stop this???
Why does this matter? Well, beyond the obvious for those who need coffee to start the day, the global coffee industry is second only to oil in terms of overall commodity value and employs nearly 25 million people, mainly in developing countries spread across the tropics. In places such as Ethiopia — the birthplace of coffee — warming is already starting to degrade plantations and change coffee’s taste.