Could the way Tesla cars have made greener transport sexier show the way for other cleaner technologies?
James Cameron, non-executive chairman of Climate Change Capital, gave a short speech on how the transport sector could provide a template for other clean tech industries to follow. "I have just come back from the BNEF summit in New York, which this year was very, very successful, with a huge turnout. More than 1,200 people turned up, more than they were planning for. The rooms were packed and there was a very optimistic feeling in the corridors, people were doing deals and were excited about the prospects for clean energy in particular - it was striking. But it is also true that the story is not well told. So I am going to suggest that this particular sector, the transportation sector, is quite a good base for telling that story - a story that is essentially optimistic, positive, and corresponds with people's wants and desires.