Reading these articles is always interesting as it is perpetually hard to distinguish good intentions from scheming corporate objectives. Large companies are frequently jumping on the 'green' bandwagon to quickly tick checklists and appease environmental concerns, but how many of these can we trust? Even with the quote below, I fail to see our mass consumption being addressed (through source materials etc) but I guess that onus is on us ...

Pessimism goes very little and the true test will come with great transparency and time. Kudos to Apple for at least moving in the right direction and setting the tone for others to emulate. Perhaps the Indonesian mines will see progress soon as well.